Our Story

I’m Rob Seddon, the owner of Jackson and Seddon, and Jackson’s dad.


I was born in Cyprus in 1978, to Jimmy and Sue Seddon, one scouse and one brummie making me…..confused! I have a big sister, Rachel, who thinks I am crackers for doing this, but also proud that I am giving it a go.


Raised as a military kid, I moved around A LOT!  I got to see a great deal of the UK and I was lucky enough to live in Cyprus for quite a few years as I was growing up.


I packed a bag at 24 and took off to see the world and while in Australia I fell in love, with the country, with the people and most of all with wine.  It was my first experience of seeing rolling hills covered in vines as far as the eye could see, glorious sunny days, tasting wines in an actual winery, the sounds, the smells, it was the foundations of the dream I am pursuing today.


After I got back from Australia I was a changed man (with an odd accent), I no longer went for the £6 bottle of wine, I was up at the £10 bottle section, only drinking Australian wines though.  As time passed I matured along with my pallet and I became obsessed with Italian and French reds, the bigger, the heavier, the better.


Today I am open to all grape varieties.  I have a bit of a crush on Pinot Noir from South Africa at the moment and a big filthy Australian Shiraz can always make me smile.


Jackson, or to give him his official title; Sunraycourt Benedict the first (I sh*t you not) is a 5 year old English Springer Spaniel, my best mate, and my shadow. He has 5 sisters and 7 brothers, I don’t know their names, but I am guessing they are as equally suave as “Benedict”.


I bought Jackson as a pup and we have been together since he was 8 weeks old. I was frightened I was going to drop him and break him the day the breeder handed him to me, yet over the past 5 years we have been through a lot, and neither of us has broken…yet. He is always by my side and we would be lost without each other, I genuinely believe that.

I was recently given the opportunity to spend 7 weeks in Tuscany to take part in a BBC TV show, ‘Second Chance Summer’.  While here I realised there are a lot of wine producers who don’t export to the UK.  Not through lack of trying, but from lack of the budget to market or produce enough wine to interest the big importers. These producers are small, family run places, winemakers that have had the skills and knowledge passed down to them from generations before.

This is the episode from the TV show that shows me building foundations for Jackson and Seddon.


The idea for Jackson & Seddon started over five years ago, when I thought it would be great to be able to share my passion for wine with my friends and family. 


The idea moved forward a little, I designed the logo and started talking to wine wholesalers but then I was offered a job that I couldn’t turn down.


Turn the clock forward five years and I was one of ten people chosen to take part in a BBC TV reality documentary about starting a new life in Tuscany.


While in Tuscany I realised that Jackson  & Seddon could actually be an idea again.  I came up with the concept of crowdfunding the business and giving people the opportunity to pre-order small run, organic wines of outstanding quality.

I was backed by so many people, it became overwhelming.  As well as friends and loved ones, I was humbled to find support from strangers, who I hope believed in my passion, and wanted to be a part of this journey. 


I wanted to create this Founders Board as a thank you to all those who helped create this enterprise, and realise my dream by contributing to the campaign and supporting this business. 


So here are the founding members of Jackson & Seddon.  You have all helped Jackson & Seddon be where it is today, and you deserve to be seen by the world! 


Ladies and gentlemen, I give you the Jackson & Seddon band….